Creative India - a powerful profile
Creative India is Mrs. Prerna Verma, the woman who, with willpower, confidence and belief in her power, has created a successful business with the very least of resources, making history in India. Mrs. Prerna Verma has succeeded in establishing a flourishing and internationally recognised company in which women's professional activity and creative potential play a central role. As a result, she has become an example worthy of emulation for thousands of other women who believe in their abilities, develop ground-breaking skills and can make a significant contribution to India's economic and social development. As a global manufacturer and exporter of quality leather products, Mrs. Prerna Verma's company Creative India has established itself as a brand name synonymous with the finest professional craftsmanship in premium quality as well as impressive singularity, reliability and sustainability.
Creative India - a success story full of challenges
The success story of Creative India reflects the strong will of an Indian woman who has managed to walk a path paved with many challenges and countless adversities. It was in 2004 when Mrs. Prerna Verma started in small steps to set up a trade in genuine leather laces. Solid experience in the leather industry was not something the young woman had at that time and it took her a long time to familiarise herself with the multi-layered aspects of leather processing and trading. She had to acquire all the insider knowledge on her own because no one wanted to let a young woman from very humble social background enter the Indian leather sector.
This was a very difficult time for Mrs. Prerna Verma. To assert herself as a woman in a male-dominated world of leather production and Indian commerce was anything but easy. But Mrs. Prerna Verma was not intimidated by the stones thrown in her way, nor by the scorn, mocking comments and stares of other leather traders. She drew up her first business plan and applied for a bank loan, but was refused because she had no property. But she managed to establish a small local distribution network with a very modest start-up capital of just €60. Undeterred, she kept setting new goals to turn her small company into the renowned enterprise it is today.
Two years later, her company became Creative India in Kanpur, India. Mrs. Prerna Verma was aware that she had to focus on the international business market if she really wanted to make a difference, especially as a woman, in the Indian business landscape. She recognised the new opportunities that would open up for her company with an export concept. Thus, she banked on this smart business strategy, which proved to be a driving force and opened up completely new horizons for Mrs. Prerna Verma's company.
Creative India in international business
Mrs. Prerna Verma's persistence paid off: In 2007, the company's export activities with the UK and later with other European countries and the US began. These milestones were to play a crucial role in establishing Creative India as a commercially viable company that could successfully compete globally. Economic organisations and associations took notice of the young entrepreneur's achievements. Soon, the Creative India team led by Mrs. Prerna Verma received the prestigious Product Quality Excellence Award for Outstanding Performance from the Government of India.
However, Mrs. Prerna Verma seized the potential of the momentum and took a significant step further in the expansion of her business activities: In 2011, she set up her own production plant for cotton cords and cotton cord. In the same year, she was honoured for her entrepreneurial achievements with the Award for Women Entrepreneurs by the Uttar Pradesh Women's Association. Her export activities expanded towards Asia and the countries in the region became essential trading partners for her company. At the same time, Creative India enriched its product diversity with purses, wallets and bags, followed by custom-made decorative and jewellery objects made of leather.
Creative India's high quality leather products are sold almost all over the world with much success. Mrs. Prerna Verma and her competent team receive one award after another: Whether with the award for "Excellent National Export Performance for Manually Processed Leather Goods" or the "Certificate for National Productivity & Innovation Award" in 2015 and 2017 - the company not only convinces with its high profile in terms of product quality and reliability, but especially with its efficiency, determination and its intelligently structured business concepts, which continuously lead to economic success on a national and international level. For this reason, Mrs. Prerna Verma also received the coveted "Women Entrepreneur Award" in 2018, with which the entrepreneurship of women is particularly honoured.
Today, Mrs. Prerna Verma and a recognised entrepreneur and successful trade partner. As a committee member of the State Leather Council, she directly contributes to the promotion of the Indian leather sector in the global market. She is regularly invited to speak at schools and universities to inspire young people with her pioneering spirit.
Creative India sets new standards
The fascinating success story of Mrs. Prerna Verma and Creative India reflects the willpower, motivation and decisiveness of a woman who has successfully established herself against all odds in a business environment that is inhospitable to women. Her career sets a shining example for many other women who dream of a business career as an entrepreneur. Creative India's story encourages women of all ages to overcome societal barriers and outdated lifestyles, follow their entrepreneurial spirit and realise a career as an entrepreneur in today's India.
The country is well on its way to becoming an international business hub with a highly modern economic structure where women with entrepreneurial talent need to be encouraged and equality and recognition of their skills need to be taken for granted. Contemporary thinking women take the initiative and every opportunity offered to them to realise their economic goals. In this way, the entrepreneurship of Indian women can set an example, become more widespread and the role of women within society can be strengthened.
Authentic leather products from Creative India
Creative India produces 100% handcrafted leather goods, predominantly handcrafted by women in their own homes. The Creative India product portfolio impresses with its comprehensive premium collections. Only the very finest qualities of calfskin, buffalo leather, goatskin and sheepskin are used to make the products of Mrs. Prerna Verma's company. Whether it is a standard model or a customised solution, Creative India delivers the exact leather products that fully meet the customer's requirements. The company's wide range of products is divided into the following categories:
- Leather laces and leather straps: flat or round leather laces flat/round braided leather straps, suede straps, embroidered leather straps, leather laces.
- Cotton laces: Waxed cotton laces and waxed cotton laces, round
- Leather bags: shoulder bags, backpacks, shoulder bags, handbags, going out bags, evening bags
- Purses: small purses, leather wallets, in various natural colours
- Genuine leather accessories: dog collars, dog leashes, leather bracelets, leather laces, leather buttons, leather beads, leather flower pins, engraved or embroidered leather belts.